Old websites lose money
While having an old website may not seem like the worst thing in the world, it may be hurting your business in ways you never knew possible. Below are some things our company finds on outdated, sluggish websites. If your site falls under any of these categories, you may want to consider an update.
You use flash…
While Adobe has long since announced the termination of one of their longest-running programs, Flash Player still exists on older sites. The issue with using a Flash plug-in usually lies in its poor integration with certain web browsers, and its tendency to be incredibly buggy. Steve Jobs (the founder of Apple) announced way back in 2010 that the iPhone would not support flash because it was “the number one reason Macs crash.” If you have any sort of Flash plug-in installed on your site, we would highly recommend removing it as soon as humanly possible.
Your site takes more than 2 seconds to load
Older sites tend to take a substantially larger amount time to load than newer websites. While it seems obvious this is an issue, it might be worse than you think. Typically, a person has an initial five seconds on a website before they lose interest. This includes the time they sit waiting for your site to load. If your average load time is more than 3 seconds, you may be losing a lot of potential customers. Check to see if your site loads quickly.
Your site is not mobile optimized
If there is one thing we stress the most when talking to clients about their website, it’s probably the importance of having a mobile-friendly website. As mobile phones are being used more and more like computers, the percentage of people using mobile to make searches is growing constantly. According to Google officials, over 60 percent searches are coming from mobile devices. This means that a majority of people landing on your website will be doing it on their iPhone. If your site is not prepared for these kinds of visitors, you may not be using your website effectively. Check if your website is mobile friendly.
Your website is not linked to social media
With seemingly everyone owning a Facebook account, social media links are a must-have for every website. Having social media links increases your SEO rankings and allows for people to easily share your content. Without these links, the number of places your site can be seen from diminishes. Google prioritizes sites connected to social media links. Having them will not only increase the amount of traffic on your site but also the number of leads it will generate.
Content on your site is years old
When was the last time you updated the blog section of your website or updated the wording on pages made a few years ago? Most websites are made in the first few weeks of launching and are never truly updated, even if its launch was many years back. Keeping your content fresh and modern is incredibly important when trying to compete with competitors for space on Google. Google prioritizes newer content, so make sure you’re staying up to date.
Categorized in: Web Development
This post was written by Spencer Farman