1. Your Website Makes You Money
Often, business owners are under the impression they can’t afford a new website. In reality, not having a fluid site hurts businesses and ends up costing them money. If anyone searching a business is confused by the site, their chances at being a potential customer are substantially lower. On the flip side, if a person visits a site and the call to action is incredibly simple, the chances of them becoming a customer are much lower. At the end of the day, a website should make you money, and making it as easy as possible for a customer to give you money is the best way to go. Your website is your own customizable salesperson! You pay for it once, and maintain and improve it over time. Your website works for you 24/7, which even the best salesperson can’t do!
2. Websites Target Wider Audiences
A good website allows for businesses to reach a much larger audience than typical methods of communication. With a well optimized site, anyone can find your business with the click of a button, in less than 5 seconds. The potential to reach this large of an audience this quickly was never possible until the birth of the internet, and if you’re not taking advantage of this, your business might be suffering.
3. It Improves Customer Service
By providing customers with an up-to-date and active website, businesses can keep customers informed about new changes in their company. A website also allows customers to easily contact businesses.
4. A Website Will Boost Company Credibility
Having a solid website is a necessity when it comes to company credibility. Having an old outdated site is noticeable, and will lower people’s expectations for a company. Keeping a site fresh with a modern feel is a struggle for many companies today. If a potential customer lands on your site and feels as if it’s outdated, they will associate it with your business as a whole. Keeping your website fresh will build your business credibility.
5. Serious Competitors Will All Have Good Websites
If all the reasons above didn’t convince you, this one should. If companies don’t create a modern, simple website soon, their competitors will. In fact, many companies are slowly dying because their competitors have become so much easier to find online. If every potential customer searches a company’s product, but the competitor’s site is better, Google will send most of them to your competitor’s site. Eventually every company will be forced to have a strong web presence, or become obsolete and invisible.
6. Boosts Social Interaction
Having a website which is easy to use, and is full of user-friendly content, results in more people sharing your website. If a site is mobile-optimized and has blogs with interesting articles, people will want to share it with their friends. This builds a community of people who like, comment on, and share information that comes straight from your site. Today, people spend a ridiculous amount of time on social media. Using this to its full potential will get people talking about your business.
Categorized in: Web Development
This post was written by Spencer Farman